
Professional portfolio website
for virtual tours & architecture photography studio
project for start-up

Persona: Peter, 36
Home town: Liverpool
Occupation: Accountant
Status: Married
Hobby: Football, Politics
Quote: "Capturing the essence of my properties through immersive virtual tours and stunning photography is essential to attracting tenants and tourists alike."
Peter's Goals:
• Enhance Property Visibility: Peter aims to increase the visibility of his properties through professional virtual tours and high-quality photography to attract potential tenants and tourists.
• Maximize Rental Income: Peter seeks to maximize his rental income by showcasing his properties in the best possible light, ultimately leading to higher occupancy rates and rental prices.
• Streamline Marketing Efforts: Peter wants to streamline his marketing efforts by leveraging Realty Digital's services to create visually compelling content that effectively markets his properties across various platforms.
Peter's Frustrations:
• Limited Time: Peter struggles with managing his properties while also maintaining his main source of income.
• Inadequate Materials: Peter is frustrated with the lack of professional marketing materials, such as videos and high-quality photos,
• Competitive Market: Peter faces competition from other property owners in his area, making it challenging to stand out and attract tenants or tourists without compelling marketing assets.
Scenario:
Peter, a 36-year-old property owner managing multiple rentals, seeks to boost occupancy and rental income. Struggling with limited time and inadequate marketing materials, he discovers Realty Digital's services. Seeing an opportunity to enhance his property listings, Peter collaborates with Realty Digital to create immersive virtual tours and stunning photography, aiming to overcome frustrations and achieve his goals.
Problem Statement:
The challenge at hand is to design and develop a website for a virtual tours studio, catering to the specific needs and preferences of both the studio and its target clientele. The website must effectively communicate the studio's services, expertise, and unique value proposition while providing a seamless user experience for visitors like Peter, a property owner seeking high-quality virtual tours and photography services. Key objectives include designing an intuitive navigation structure, visually engaging layouts, and compelling content presentation to drive user engagement and conversion. Additionally, the website must align with the studio's branding guidelines, adhere to industry best practices, and leverage modern web technologies to ensure optimal performance across devices and platforms. Success will be measured by the website's ability to attract, inform, and convert prospective clients, ultimately contributing to the studio's growth and market success.
Branding & UI elements:

#1 Above the fold:
The purpose of the title page is to introduce the brand in a visually stunning way. The call-to-action button enables to quickly navigate to the contact form, increasing the conversion rate.

#2 Services:
Modern and elegant design of animated cards underlines the high quality of services offered by the brand. Viewers can also quickly estimate cost of particular products.

#3 Virtual Tour Demo:
Virtual Tours is what the brand specilizes in. Interactive demo allows to quickly experience the advantages of this product, having potential to increase sales.

#4 Why us?:
The last step on the journey to conversion: building trust by presenting a unique value proposition.

#5 Contact Form:
Animal shelternteers wit, hindering effective communication and coordination. As a consequence, shelters, foster families, and volunteers face difficulties in addressing the physical and emotional needs of dogs in their care. There is an urgent necessity for a

Summary:
• Outcome: The final one-page website is optimized for conversion. It is devided into segments that take potential customers into quick journey from the introduction of the brand, through description of products and portfolio to advantages of hiring them with the contact form to do so.
• To improve: it was decided that further iterations of the project should feature segment dedicated to benefits of ordering particular services and how the products can increase profits from rentals.
• What I learned: creating a website for Realty Digital, I improved my skills around consistent design based on brand's guidelines abd tested my creativity, while trying to figure out the best way to showcase possibilities of virtual tours..